UX Design: User research, interviews with customers, competitive audit, paper and digital wireframing, rapid and hi-fi prototyping, usability testing, a/b testing, design iterations, design for accessibility
Branding & Visual Design
Duration: September - December 2021
#favburger is an traditional burger joint. Keeping the menu simple is a part of the brand and customers loves them for great burgers, homemade fries, hand-whipped shakes as well as an old-fashioned simplicity.
Branding , UX/ Visual Design
A group of 10 UX Designers collected data from 50 interviews and 100 surveys. Participants were chosen from the customers of a popular burger joint in Seattle.
70% of customers comming to favburger in regular basics, at least 1-2 times per month, at the same location and tends to order the same items, since menu options are quite simple.
Most of the customers use app on-the-go while experiencing multiple distractions
Environment: noise, space, light, etc.
Action: driving, walking, talking, etc.
“As a busy parent I appreciate fast, delicious and reasonable lunch options for myself and my two sons while we are not at home and I strongly prefer mobile preorder/pickup!”
"I'm a burger lover! I have my favorite place from high school that I like to visit 1-2 times per month late at night after the football game or parties. I always order the same meal , this is a tradition! I wish they had a mobile ordering app!"
“As a busy Marketing Manager working and living in a hectic Seattle, I appreciate options that help me to have a nice lunch, on budget, without waiting in lines. Timing is critical, since my lunch window is short and I can get in trouble when returning back to work too late. I need to order ahead for pick up to make it on time!”
Five participants completed the 'Creating New Fast Order' task at home.
Five participants checked out a previously created 'Fast Order' on-the-go.
It was observed that 5 out of 5 participants didn't quite understand what FAST ORDER means and how it is different from NEW ORDER.
It was observed that 5 out of 5 participants had to think before making a decision whether to choose "PLACE ORDER" or "SAVE FAST ORDER".
1: The term "Fast Order" is causing confusion.
It was observed that 4 out of 5 participants wanted to choose a location from the first screen “Find a Location” and were disappointed about having to go to the second screen “Location Info”.
3 out of 5 participants wanted to add an item to the cart directly from the “Menu” screen.
2: Users ought to have the option to directly make selections while navigating the Location and Menu screens.
It was observed that 5 out of 5 participants didn't agree with choosing time at the beginning.
It was observed that some users preferred to start order choosing Location, other choosing Time or Menu.
3: Explore options for customizing the order sequence.
