Featured products display system for Costco e-commerce

Part of a large-scale redesign due to the website and mobile app modernization

Business Success

KPIs increase for 1 year
Email Open Rate +42%
Sales Increase +21%
Business Impact
Facts
40M+ Subscribers
70% Mobile Users

My Role


End-to-end Design Process: Identify User and Business pain points, analyze technical constrains and design team workflow, conducting interviews, ideation, a/b testing, design iterations, create customizable and easy to use component library
Duration: May 2022 - Ongoing as a part of modernization

Considerations

User Pain Points & Accessibility
  • Frustrating path to purchase
  • Poor scanability due to visual clutter
  • Not optimized for mobile devices
  • Accessibility issues
Business KPIs

Design challenge is to listen to the business and understand the root of problem.

  • Drive sales
  • Increase open rate and unique open rate
  • Increase conversion rate
  • Build up customer engagement and satisfaction
  • Improve product discoverability
Technical Considerations & Limitations
  • Design within existing templates
  • Automatization
  • Fast loading times
  • Multiple browser compatibility
Design Team Efficiency
  • Iterate in a click
  • Style with ease
  • Deploy in seconds

Discovery

By analyzing business requests and product inventory, I've gathered useful insights about types of product images the frequency of use. This data was used to ensure best showcase options for different types of products.

40%

Square

30%

Vertical

20%

Horizontal

8%

Edge case

2%

Edge case

Lifestyle

10% of all

The first second is crucial for capturing attention

When crafting emails for customers who may be reading them on various devices, it’s crucial to ensure that key information is easily scannable within a second and does not require scrolling.

Desktop
Mobile
Subscribed for Costco Wholesale emails? Check your mailbox!

Apr 17, 2023  /  Apr 3, 2023  /  Mar 20, 2023  /  Feb 9, 2023  /  Jan 2, 2023  /  Feb 7, 2022  /  Oct 28, 2022  /  Jun 26, 2022  /  Mar 21, 2022  /  Jun 26, 2022  /  Oct 28, 2022  /  Jul 13, 2020 & More
‍

BackNext
Let's connect