Featured products display system tailored for Costco email campaigns

Business Success

KPIs increase for 1 year
Email Open Rate +42%
Sales Increase +21%
Business Impact
Facts
40M+ Subscribers
70% Mobile Users

My Role

Identify User and Business Problem.
Lead and Deliver Project End-to-End: analyze technical constrains and design team workflow, conduct interviews, ideate, test, iterate, create customizable and easy to use design system.
Duration: May 2022 - October 2023

Considerations

User Pain Points & Accessibility
  • Frustrating path to purchase
  • Visual clutter
  • Low scanability
  • Accessibility problems
  • Not mobile-friendly
Before redesign
Business KPIs

Design challenge is to listen to the business and understand the root of problem.

  • Drive sales
  • Increase open rate and unique open rate
  • Increase conversion rate
  • Build up customer engagement and satisfaction
  • Improve product discoverability
Technical Considerations & Limitations
  • Design within existing templates
  • Automatization
  • Fast loading times
  • Multiple browser compatibility
Design Team Efficiency
  • Iterate in a click
  • Style with ease
  • Deploy in seconds

Discovery

By analyzing business requests and product inventory, I've gathered useful insights about types of product images the frequency of use. This data was used to ensure best showcase options for different types of products.

40%

Square

30%

Vertical

20%

Horizontal

8%

Edge case

2%

Edge case

Lifestyle

10% of all

First second is critical

It is important to consider how customers receiving emails on different devises. Make important information to be scannable within 1 second without scrolling.

Desktop
Mobile

Responsive components

Subscribed for Costco Wholesale emails? Check your mailbox!

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